Innovation
After more than 100 years of industry firsts and thousands of product and technology patents, we know what it takes to stay ahead of the curve. And we’re on a mission to keep breaking new ground for the customers we serve.
Toro is committed to innovation
Innovating for the future is part of who we are; it’s how we became the company we are today.
We have more than 330 current patents. Leading the industry requires a relentless pursuit of emerging technologies that help customers protect the environment, conserve water, increase productivity and control costs.
From our work with alternative fuels like hydrogen, electricity and biofuels, to precision irrigation systems and sensor technologies to better manage growing water usage issues, we are constantly innovating in new ways to benefit our customers and the environment.
Toro’s Center for Advanced Turf Technology
Focused on advancing the company’s innovative leadership, Toro’s Center for Advanced Turf Technology (CATT) based in the US has responsibility for developing technologies that benefit both customers and the environment. Comprised of a team of leading agronomists and product development professionals, CATT identifies emerging trends in turf care markets and, through the application of appropriate technologies, helps discover new solutions to increase productivity, conserve water, reduce fuel consumption, and improve growing conditions.
In working with customers, academic institutions and leading researchers, the group has been influential in the area of robotics, hydrogen fuel cells, advanced battery technologies, precision irrigation and soil moisture sensing.
The “Dr. Watson” Story
To those in the turf industry, James R. Watson, Ph.D., is a pioneer, teacher and legend. Watson joined The Toro Company in 1952 as director of agronomy. During his 46 years with Toro, he pioneered important turf and water management research around the globe. Many of the world’s leading golf courses, parks and sports facilities frequently sought Watson’s advice and counsel whenever they faced difficult turf challenges.
Watson also proved instrumental in Toro’s entry into the commercial and homeowner irrigation business by championing the purchase of Moist-O-Matic in 1962. Always the visionary, he passionately promoted water as a critical resource that must be precisely managed and conserved.
The backyard of Toro’s world headquarters – now designated as the “Dr. James R. Watson Research and Development Proving Grounds” – represents what once was the only research centre of its kind in the world. Leading a team of 25 researchers, Watson conducted studies on a variety of grasses and soils to ensure best management practices in fertilization and water usage, as well as approaches for controlling unwanted grasses, disease and pests.
Watson applied the knowledge gained from his research to educate Toro personnel and the industry at large.
Watson remained active in the industry following his retirement from Toro in 1998 as vice president of customer relations and agronomist, serving as a consultant to both the company and industry. He also participated on a number of prestigious turf and water management boards, organizations and research efforts.
Watson was the inspiration behind Toro’s cutting-edge turf and water management research in the company’s Center for Advanced Turf Technology.